Custom RTIC Backpack Coolers with Your Logo

RTIC built its following on hard-use insulated gear at a fraction of the premium cooler price, and the backpack coolers are the clearest example. We decorate 26 RTIC styles, including the Lightweight 15-Can, the 24-Can and 36-Can Soft Pack models and the Ultra-Tough series. Minimums are typically 12 units, pricing from $55.97 per unit, with digital transfer and full-color transfer as the imprint methods. Standard issue for field crews, dealer programs and outdoor sponsorships. Decoration and setup are quoted per item — some lines include a one-position logo in the unit price, some do not.

Showing all 24 resultsSorted by price: low to high

Showing all 24 resultsSorted by price: low to high

RTIC as a Field and Dealer Program Staple

RTIC occupies a specific position: welded, leak-resistant, genuinely durable insulated gear priced well below the category leader. For a distributor program that has to reach hundreds of dealers, technicians or contractors, that gap is the whole business case. Our 26 styles run $55.97 to $299.99 per unit with a median near $101. The recipients are usually people who work outdoors — construction supervisors, agricultural dealers, utility crews, marine and powersports networks — and they use the bag rather than shelve it.

Capacity, Construction and Category Fit

Fifteen of the 26 styles are water-resistant enough to sit in waterproof backpacks, and thirteen also read as travel and hiking backpacks. The Lightweight Backpack Cooler at 15 cans is the volume piece and the easiest to justify per head; the Ultra-Tough at 24 cans and the Soft Pack at 36 cans step up for crews who need a full day of capacity. Eight styles carry recycled content. Nine of the 26 are laptop-capable, which sounds odd for a cooler brand until you see the hybrid commuter models. Everything insulated is filterable through the insulated tag.

Minimum Quantities and Getting the Logo Right

Twelve styles run a 12-unit minimum and seven sit at 10, with a handful at 6 and 30. For a dealer rollout, quote 50, 100 and 250 — RTIC pricing tiers reward consolidating on one or two SKUs rather than offering a wide choice. Decoration is digital transfer on 13 styles and full-color transfer on 10, with heat transfer on one. That is a deliberate match to the material: the welded TPU and laminated faces on these coolers will not take embroidery, so a transfer badge is the correct and durable route, and it lets you run a full-color dealer logo without color separation charges. Ask us about placement — the flat front panel usually gives the largest usable area.